Small Business Marketing 101 | Back to Basics
Posted 25 Jun '15
Posted 25 Jun '15
Before launching a campaign, creating content or building the perfect website it is so important to understand the basic marketing fundamentals of your small business. What is the point in having a beautiful website if you don’t have consistent branding and a well-defined target market? Or doing a mail out campaign if you aren’t tracking where your leads are coming from?
It is easy to get caught up in the hype of everything you should be doing to market your small business; like blogging daily, utilising all social media platforms, creating podcasts or vlogs and optimising your website. Marketing platforms are always evolving so there will forever be an influx of new marketing methods and channels. However, we shouldn’t weigh ourselves down with the details until we master our marketing foundations.
The biggest thing to realise is that small business marketing is about doing the basics well – and consistently.
There are 100 other businesses that offer the same service you do, but none can be who you are. Telling your story consistently through the services you offer, your promotional material, your online channels, your communication and the way you present your business is what you should focus on first. Specifically it will help you:
Really get to know your clients by communicating with them. If it wasn’t for them your business wouldn’t exist so it is important to be available for any questions or concerns they may have. Communication in your business also refers to how you follow up your quotes, sales and jobs. By consistently touching base with your clients you remain top of mind and the most likely to win their business. Specifically it will help you:
Building alliances with like-minded business owners is an essential element of growing your business. Small business owners especially don’t have the capital or time to spend on fancy marketing tactics so having alliances is key to building your network and business reach. Specifically it will help you:
Last but not least, tracking your marketing efforts is SO important!! If you don’t know where your enquiries are coming from, how they are finding out about you and how many you are getting a month, you can’t possibly know where you should be focusing your time, energy and most importantly your cash. If you take one thing away from this article it should be that every phone call you get, you find out where they heard about you and record that information. Specifically it will help you:
Branding, Communication, Alliances and Tracking – these four marketing strategies don’t cost much if anything at all, yet they are the strong foundations that you will need to allow your business to grow organically and stay around for the long haul!
To find out how you can specifically apply these strategies to your business, phone us today! 07 3124 0244
Boost IT works with small businesses as an extension of their own team delivering an IT department on demand. Client’s use our IT solutions and expertise to enhance capability and cyber security, as well as drive innovation and efficiency.
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Cornerstone Advice provides financial planning and mortgage broking services. They specialise in working with busy families and professionals to establish a financial roadmap that maximises their financial opportunities alongside establishing a backup plan to protect against the unexpected.