Why Your Accountant Should be Involved In Your Business Strategy

Posted 5 Aug

Traditionally, many business owners only speak to their accountant once a year, and it’s usually right before tax time. If that’s the only time you’re checking in, you could be missing out on game-changing insights and support that could help you make smarter decisions all year round.

If you're a small to medium-sized business owner (whether you're a sole trader, in partnership or running a company) it’s essential for your accountant to be involved in your business strategy.

Let’s walk through why your accountant should be involved, not just someone who lodges your BAS or tax return. By involving your Accountant more proactively, you’ll gain clearer direction, better financial outcomes, and greater confidence as your business grows.

The Cost of Only Calling at Tax Time

It’s easy to think of your accountant as someone who simply prepares your tax return and helps you stay compliant. And while that's certainly part of the job, it barely scratches the surface of the value they can provide.

Most business decisions (big or small) have financial consequences. These might include:

• Hiring new staff
• Purchasing equipment or vehicles
• Changing your pricing
• Taking out a loan
• Expanding into new markets

If your accountant isn't part of those conversations early on, you may end up missing planning opportunities, putting pressure on your cash flow, or choosing a structure that no longer fits your needs.

How Strategic Involvement Creates Real Value

When you work with your accountant year-round, you’re investing in your business success. Here are just a few of the practical ways an accountant can support your strategy:

Monthly, Quarterly or Bi-Annual Accountability Meetings

Regular check-ins help you stay focused on your goals, track financial performance, and address red flags before they escalate. These sessions can be simple but powerful, keeping you aligned with your business plan.

Proactive Tax Planning

Instead of reacting at the end of the financial year, proactive tax planning helps you take advantage of deductions, rebates, and strategies designed to legally reduce your tax bill, all while staying fully compliant.

Cash Flow Forecasting

Cash flow is the lifeblood of any business. Your accountant can create forecasts that help you plan ahead for expenses like wages, super, supplier payments, and tax instalments, so you’re never caught off guard.

Decision Support for Business Moves

Whether you're looking to hire, invest in marketing, or launch a new product, your accountant can help assess the timing, cost, and financial impact of your plans, so you can move forward with confidence.

Structural and Compliance Reviews

As your business grows or changes, the structure that once worked might not serve you anymore. Your accountant can advise whether it’s time to shift from a sole trader to a company, or introduce a trust structure, and handle the compliance side of things for you.

Why It Matters More Than Ever

Running a business comes with enough pressure as it is. Having someone in your corner who understands your numbers, your goals, and the bigger picture can make all the difference.

Empire Accountants (the best accountant in Brisbane) isn’t just there to lodge returns; we’re here to help you build a resilient business that grows with confidence.

An accountant who works closely with you year-round becomes a true strategic partner — someone who:

1. Helps you make informed decisions
2. Spots risks before they become problems
3. Guides you toward long-term, sustainable growth
4. Brings clarity to complex financial matters

Let’s Rethink the Role of Your Accountant

If you’ve only been calling your accountant when the EOFY deadline is looming, it might be time to rethink that relationship.

By involving your accountant earlier and more often, you’ll unlock more value from the services you’re already paying for and reduce the likelihood of nasty surprises.

It’s not about more meetings or extra admin. It’s about having the right conversations at the right time.

So if you're ready to work with the best accountant in Brisbane who can support your business strategy from the inside out,not just at tax time; now’s the time to take the next step.

Ready to Get More Out of Your Accounting Relationship?

If you're ready to start using your accountant as a proactive partner in your business journey, we’re here to help.

• Book in a quarterly or bi-annual accountability session to get clearer on your numbers and goals.
• Schedule a tax planning meeting before the financial year wraps up.
• Want better cash flow visibility? Ask us about our forecasting tools

Not sure where to begin? No problem; we’re happy to chat!

Let’s build a smarter strategy for your business, together. Contact us today to explore our business advisory services!