Start-Up Business Marketing Checklist
Posted 12 Nov '15
Posted 12 Nov '15
Before launching a campaign, creating content or building the perfect website it is so important to understand the basic marketing fundamentals of your small business. What is the point in having a beautiful website if you don’t have consistent branding and a well-defined target market? Or doing a mail out campaign if you aren’t tracking where your leads are coming from?
It is easy to get caught up in the hype of everything you should be doing to market your small business; like blogging daily, utilising all social media platforms, creating podcasts or vlogs and optimising your website. Marketing platforms are always evolving so there will forever be an influx of new marketing methods and channels. However, we shouldn’t weigh ourselves down with the details until we master our marketing foundations.
The biggest thing to realise is that small business marketing is about doing the basics well – and consistently.
For those who may not be aware, the ATO’s Small Business Superannuation Clearing House (SBSCH) will permanently close on 1 July 2026. From 1 October 2025, new registrations will no longer be accepted. This is a major change that affects small businesses across all industries currently using the SBSCH to pay their employees’ super.
Let’s break down what the CGT discount is, why it’s not always the best option, and what you should consider before choosing how to structure your investments.
The ATO is cracking down on unreported income in 2025. Learn which income sources you must declare in your tax return – from Airbnb and side hustles to crypto and overseas earnings.