Start-Up Business Marketing Checklist
Posted 12 Nov '15
Posted 12 Nov '15
Before launching a campaign, creating content or building the perfect website it is so important to understand the basic marketing fundamentals of your small business. What is the point in having a beautiful website if you don’t have consistent branding and a well-defined target market? Or doing a mail out campaign if you aren’t tracking where your leads are coming from?
It is easy to get caught up in the hype of everything you should be doing to market your small business; like blogging daily, utilising all social media platforms, creating podcasts or vlogs and optimising your website. Marketing platforms are always evolving so there will forever be an influx of new marketing methods and channels. However, we shouldn’t weigh ourselves down with the details until we master our marketing foundations.
The biggest thing to realise is that small business marketing is about doing the basics well – and consistently.
The ATO is cracking down on unreported income in 2025. Learn which income sources you must declare in your tax return – from Airbnb and side hustles to crypto and overseas earnings.
Traditionally, many business owners only speak to their accountant once a year, and it’s usually right before tax time. If that’s the only time you’re checking in, you could be missing out on game-changing insights and support that could help you make smarter decisions all year round.
When you plan with intention - and pair it with accountability - you’re not just hoping things will work out. You’re building a business that will.