Start-Up Business Marketing Checklist
Posted 12 Nov '15
Posted 12 Nov '15
Before launching a campaign, creating content or building the perfect website it is so important to understand the basic marketing fundamentals of your small business. What is the point in having a beautiful website if you don’t have consistent branding and a well-defined target market? Or doing a mail out campaign if you aren’t tracking where your leads are coming from?
It is easy to get caught up in the hype of everything you should be doing to market your small business; like blogging daily, utilising all social media platforms, creating podcasts or vlogs and optimising your website. Marketing platforms are always evolving so there will forever be an influx of new marketing methods and channels. However, we shouldn’t weigh ourselves down with the details until we master our marketing foundations.
The biggest thing to realise is that small business marketing is about doing the basics well – and consistently.
For Queensland builders, tradies and construction businesses, QBCC financial compliance is about more than completing another annual form. The financial position of a licensed business can affect its ability to continue operating under its contractor licence and take on work.
We’re excited to introduce our latest Partner in Business, Simon Clarke, Director of Setlr Buyers Agents. Simon and his team understand that buying property isn’t just about finding the right home or investment. It’s about having the right advice, local knowledge and support to make a confident, well-informed decision.
We’re excited to introduce our latest Partner in Business, Davy Partners, led by Kateena Mills and Aaron Wells. With expertise spanning HR, digital strategy and marketing, their team helps growing businesses put the right people, processes and systems in place to move forward with confidence.