Start-Up Business Marketing Checklist
Posted 12 Nov '15
Posted 12 Nov '15
Before launching a campaign, creating content or building the perfect website it is so important to understand the basic marketing fundamentals of your small business. What is the point in having a beautiful website if you don’t have consistent branding and a well-defined target market? Or doing a mail out campaign if you aren’t tracking where your leads are coming from?
It is easy to get caught up in the hype of everything you should be doing to market your small business; like blogging daily, utilising all social media platforms, creating podcasts or vlogs and optimising your website. Marketing platforms are always evolving so there will forever be an influx of new marketing methods and channels. However, we shouldn’t weigh ourselves down with the details until we master our marketing foundations.
The biggest thing to realise is that small business marketing is about doing the basics well – and consistently.
“So… how much does an SMSF actually cost me?” It’s hands-down the most common question we get from trustees, and the honest answer is: it depends on who you ask – and, crucially, on how they charge you. Let’s cut through the noise and put some real numbers on the table.
Starting a company is an exciting step, but the order in which you register your business and make purchases can affect your GST claims. If you have paid for equipment or start-up expenses personally before your company was incorporated, you may be wondering whether those GST credits are lost.
Starting a business can be equally exciting and daunting. What may have begun as a side hustle can grow into something much bigger - and
eventually, you may reach the point where doing everything yourself is no longer sustainable.
For many small business owners, that next stage of growth brings an important question: should you hire your first employee or engage an
independent contractor?