Start-Up Business Marketing Checklist
Posted 12 Nov '15
Posted 12 Nov '15
Before launching a campaign, creating content or building the perfect website it is so important to understand the basic marketing fundamentals of your small business. What is the point in having a beautiful website if you don’t have consistent branding and a well-defined target market? Or doing a mail out campaign if you aren’t tracking where your leads are coming from?
It is easy to get caught up in the hype of everything you should be doing to market your small business; like blogging daily, utilising all social media platforms, creating podcasts or vlogs and optimising your website. Marketing platforms are always evolving so there will forever be an influx of new marketing methods and channels. However, we shouldn’t weigh ourselves down with the details until we master our marketing foundations.
The biggest thing to realise is that small business marketing is about doing the basics well – and consistently.
When you plan with intention - and pair it with accountability - you’re not just hoping things will work out. You’re building a business that will.
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Let’s face it; bookkeeping isn’t the most exciting part of running a business. However, it’s one of the most important! Keeping your financial records in check not only helps you stay on top of your business but moreover ensures you're meeting Australian Taxation Office (ATO) requirements without stress or penalties.
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For Not-for-Profit (NFP) entities, understanding and adhering to new requirements can be a daunting task, especially with the ever-evolving regulatory landscape.