Marketing
Empire Partner in Business Feature: GRAF-X Design Suite
GRAF-X Design Suite is a graphic design agency based out of Brisbane servicing clients anywhere and everywhere. Their clients vary widely, both in size (micro and small businesses through to large multinationals) and across a huge range of industries
Packaging your services: Why you should get specific on what you are selling
More and more service based businesses are turning their services into package deals to communicate their core difference and value to their potential customers. By packaging your services clearly and concisely you can effectively achieve 5 key thangs: 1. Increase your income Many business owners are moving away from charging hourly for their services and […]
10 SEO Basics Small Business Owners Need to Know
As a business owner, you should be familiar with the acronym SEO, which stands for Search Engine Optimisation. In a nutshell, SEO means setting up your website with the correct information to be found easily in search engines (i.e. Google) by your ideal customers. While that makes it sound so simple, getting your website to […]
Start-Up Business Marketing Checklist
Before launching a campaign, creating content or building the perfect website it is so important to understand the basic marketing fundamentals of your small business. What is the point in having a beautiful website if you don’t have consistent branding and a well-defined target market? Or doing a mail out campaign if you aren’t tracking […]
5 Steps to Systemising your Business
As a small business owner you have a million things on your ‘to do’ list without needing to worry about a simple task being done like a quote being forwarded, an invoice being sent or a reminder message going out to a client. It’s these small but significant tasks that can slip off your radar […]
Small Business Marketing 101 | Back to Basics
Before launching a campaign, creating content or building the perfect website it is so important to understand the basic marketing fundamentals of your small business. What is the point in having a beautiful website if you don’t have consistent branding and a well-defined target market? Or doing a mail out campaign if you aren’t tracking […]
Marketing Planning: Starting a business
When starting your own business, exploring the market and how your business fits into your industry space is equally as imperative as the numbers itself. Before you jump in and get started, market research should be carried out to understand if your idea is feasible. This will allow you to find out whether there is […]